StoryQuest Blog

This article in Forbes confirms what we have all been seeing. Real, imperfect, but credible people and your best spokespeople. Now B2B marketing and advertising has gotten into the act. From Walmart to MicroSoft, businesses are finding that real people, with all the imperfections are the best source of credibility and connection. (this Microsoft ad is a great example)

This is more true in B2B than B2C marketing. Michael Jordan might help sell underwear and sneakers –but he is not going do much for your CRM marketing campaign. Corporate distrust is rampant. For the big, complex decisions – real world peers, honesty, and an imperfect story go along way.