StoryQuest Blog

Here at StoryQuest we try to maintain a blog for many reasons. Of course there is the obvious branding, search engine optimization and good PR that usually comes along with a blog, but what most people neglect to remember is that blogging is also a great internal communication tool.

While I was tooling around on the web trying to gather some ideas and get some blogging inspiration, I stumbled upon this report entitled, “The Blogging Revolution: Government in the age of Web 2.0 by Dr. David C. Wyld.” This report was published by The IBM Center for Business of Government. According to them,

“Dr. Wyld examines the phenomenon of blogging in the context of the larger revolutionary forces at play in the development of the second-generation Internet, where interactivity among users is key. This is also referred to as “Web 2.0.” Wyld observes that blogging is growing as a tool for promoting not only online engagement of citizens and public servants, but also offline engagement. He describes blogging activities by members of Congress, governors, city mayors, and police and fire departments in which they engage directly with the public. He also describes how blogging is used within agencies to improve internal communications and speed the flow of information.”

It is definitely a very informative and interesting document that may open up people more to the idea that blogging isn’t just for teenagers on MySpace.