StoryQuest Blog

It’s said that people retain about 12 percent of what they see and hear in a presentation. But what about the knowledge you couldn’t remember? What about the good stuff that you loved when you heard it, but forgot 10 minutes after the cookie break? What if you couldn’t attend the event at all?

A Company CEO Speaks at a Global User Conference

Now there is a way to share conference and event content more efficiently than ever before. No lifeless slide decks, no streaming webinars, no DVDs. Now you can access, review and reference event presentations and content on the web, your desktop, even your iPod. It’s called enhanced podcasting, and everyone from college professors to enterprises is doing it.

To leverage events and content more effectively, companies need a way to make information more convenient and accessible. Enhanced podcasting makes it possible to increase the attendance of your next conference by 400 percent without having to add a single chair. And, users from around the world are granted access to valuable content from your conference anytime, anywhere.

Slides and audio are delivered in sync, bookmarked and formatted for desktops, iPods and even cell phones.What’s more, enhanced podcasts are quicker than streaming video and are viewable offline. Now users can get the content they want from a conference without having to travel or sit through extraneous presentations. Now they can view that content whenever and wherever they’d like to-at their own convenience.

Podcasting for the People

The same presentation enabled on an iPod

If you haven’t listened to a podcast by now, you’ve probably at least heard of them. The term “podcasting” emerged in 2004, as a combination of the words “iPod” and “broadcasting.” Podcast listeners typically download audio files from the Web onto a computer, transfer the files to a digital audio player (like an iPod), and listen at their leisure. Often, the audio files are posted online in a way that allows software on a person’s computer to detect and download new podcasts automatically (generally via RSS) for transfer to a portable player.

Businesses are capitalizing on this technology because it is inexpensive, mobile and brings with it all of the advantages of audio communication. It’s also popular. According to a Pew Internet and American Life Survey, more than 22 million American adults own iPods or MP3 players and 29 percent of them have downloaded podcasts.

Mobile Tomes
Podcasts are a powerful communication tool because once they are downloaded the user has constant access to them, whether or not they are online. This is especially significant when considering that over 80 percent of people commute or travel by private vehicle each day-the time in which they consume the majority of their media (Transportation Research Board, 2006).
In addition, the number of remote and mobile workers will reach approximately 94 million by the start of 2007, according to In-Stat/MDR, a leading provider of high-tech market research and analysis. With podcasts, you can reach customers and prospects at the time of day when they are most likely to be listening.

Enhanced Podcasting: The Next Step in Communication
Enhanced podcasts have all of the convenience and mobility of a regular podcast with one extra and vital feature: images are displayed in time with audio. It’s basically like watching a PowerPoint presentation on your own desktop-complete with a bookmarked slide show that allows for easy navigation. It’s an incredibly efficient and effective way to present conferences and seminars that contain any type of PowerPoint presentation.

Enhanced podcasts are faster than streaming video or webinars because they start with audio and add images, in contrast to video-based webinars that start with images. This is why enhanced podcast file sizes are also much smaller, allowing for quick downloading. And because they can be downloaded right onto an iPod, cell phone or laptop, there is never any need to carry them on DVD.

The only requirements to run an enhanced podcast are QuickTime and iTunes. However, those programs are free, easy to download and available for both Macs and PCs.

Capture Your Next Conference.
Get more value out of your next event. Reach a global audience instead of being limited to those who are able to travel to your conference. Connect with customers and prospects on their own terms-at a time and place that is most convenient for them. StoryQuest provides a Conference Capturing service that delivers the audio and visual information of your conference without streaming video, DVDs or huge file sizes. All files can be podcasted with a single click, and once downloaded into iTunes users can see full resolution images and move through the presentation easily. Each slide is bookmarked for smooth navigation.

Now it is easier than ever to provide a better product to your users, increase the circle of those you reach and drive revenue. To maximize the value of your next conference or seminar, consider an enhanced podcast.