StoryQuest Blog

You know all about it – there is too much information and content. Too much to consume, and not enough time for you to really get the most value out of it, – you have heard it all. In fact since you’re experiencing information overload, it’s fair to say so are your customers.

However you define it, information glut is the modern human condition. And while all this information can be good for many things, it makes it is harder for you to get your message to people in a way that addresses this issue. It’s harder to get them to open an email, navigate to your web page, consume it, focus and really consider your message. Getting messages “out there” – getting others to click on, watch, listen, and really consider what you have to say – that is a huge challenge.

Now let’s me be honest – this is a complex problem, and with lots of ways, maybe too many to help. Email tools, social media, better websites, videos, customized content, – lots of things can help. But I would like to suggest two simple ideas for you to consider first.

Continue reading “Use of Story and Voice – Getting People to Listen” »