StoryQuest Blog

Sales and Learning Strategies for the Enterprise

Storytelling — A Leadership Development Tool

January 22nd, 2008 by Doug Stevenson

As the waiters cleared the dessert plates from the banquet tables, Joanne, the VP of Sales, stepped to the podium and began the annual meeting. The CEO, Jeff Carlson, could feel the heat building under his collar. He wiped his sweaty palms on the linen napkin and took another sip of water to wet his cottonmouth lips.

Joanne welcomed everyone with charm and candor. She got a few laughs with a short story about the Region Three delivery truck that was impounded for parking illegally. Then came the moment when she introduced Jeff.

As he moved toward the podium, he felt time stand still. The room was dark except for the spotlight, which felt to Jeff like a heat lamp beaming on his face. He glanced down at his notes, made a funny comment about the driver of the truck, and then, with hands shaking almost uncontrollably, launched into his speech.

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How to Produce a Successful Enterprise Podcast: Creating compelling and successful mobile learning products requires more than a good microphone.

January 22nd, 2008 by Tim Keelan

Today, if you Google “Podcasting” you’ll get 24,000,000 results. That’s a lot of talk, training, selling and explaining about something that most people have heard about but many don’t understand. The problem is that most of the talk about Podcasting concerns the least critical element of the equation, namely technology, and ignores the most important aspects. This article will look at the critical non-technical issues required to produce not just enterprise learning podcasts, but any type of mobile learning.

When the first moving pictures were introduced, film directors were so enamored with the new technology that they filmed just about any old thing. Early films were of airplanes taking off, trains colliding, girls dancing, or troops marching. It wasn’t until the dust settled many years later that directors began to use cinematography, music and narrative to tell the stories that would capture America’s imagination and build the motion picture industry.

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