StoryQuest Blog

If you seek a way to efficiently and effectively communicate a business proposition to a skeptical staff, client, or partner (and aren’t we all)– then tell a story. Forget about children’s stories, fiction, or the campfire story–good business stories deliver the context, content and ultimately the credibility you need to educate, motivate and drive action. There are lots of reasons to share business stories, but they have such power for three reasons.

Stories Are Efficient
A business narrative makes it possible to express complex ideas in simple and concrete examples. Explaining concepts like solution selling, relationship building and value propositions in abstract terms can be a lengthy endeavor. A story provides context for these ideas, and an example, in the form of a life experience.

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What do Duke University, IBM, Capital One, Newsweek, and Barenaked Ladies all have in common? Answer: they are all reaching out to staff, students, and customers with a new and powerful tool–podcasting. You may have heard about podcasting from your kids or the news, but podcasting is much more than a passing trend started by the music industry. Podcasting is a powerful communication tool being used to save people time, reach global and mobile audiences, and most importantly, connect powerfully with audiences in innovative ways. But, let’s take a look at what podcasting is, who is using it, and why it is so effective for both businesses and individuals.

First, let’s look at the size and scale of the podcasting phenomenon…

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