Keane Inc. Utilizes Stories, iPods and podcasting to support sales training and organizational change
July 26th, 2006 by
Tim Keelan
Chicago, IL – February 2, 2006 – Keane, Inc. (NYSE: KEA), a leading business process and information technology (IT) services firm, announced that it is utilizing StoryQuest Inc., a revolutionary provider of mobile audio training, to deliver sales, marketing and change management programs. To support this program, Keane has setup a podcast, and has purchased over 100 Apple iPod Nanos and distributed them to their global sales and management staff to access the content produced by StoryQuest.
Specifically, StoryQuest is harvesting Keane’s intellectual capital in the form of peer-based spoken stories, around customer sales, internal processes and successful sales strategies. StoryQuest has produced over 28 customer and sales stories along with themed pieces on Keane’s company story, competitive differentiation and transformational change. All of the content for this program comes from Keane’s own executives and sales professionals who recorded one-on-one interviews. The StoryQuest project is helping Keane share knowledge and experience internally using a variety of audio media, including iPods and podcasting. By working together, these two innovators will address organizational needs while utilizing state-of-the-art technology to increase productivity and efficiencies.
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