StoryQuest Blog

You’ve heard it a hundred times: The key to complex sales is building relationships and trust. The communication of a business story is an effective way to build those relationships, and to establish credibility. But what are your stories? How do you find them, and how do you get people to listen?

Finding Stories is Easy
Good business stories are plentiful. In every company, on every day, there are people and products that overcome adversity, solve problems and deliver results. There are two main problems when it comes to sharing stories in business. They are:

1. Failing to see stories in our lives and business.
Most of us are our own worst critics. Rather than see the adversity we overcame, we focus on the problem–that the customer didn’t completely love the product, or the solution initially didn’t fit the customer’s needs.

2. Over-simplifying stories.
Sooner or later, the act of telling a company’s stories falls to the marketing department. Marketing people are great at crafting and delivering simple and concise messages to the general public–but one-to-one communication is very different.

Continue reading “Tell Business Stories That Sell” »